OCAD University Open Research Repository

Visualizing sentiments in business-customer relations with metaphors

Gali, Guia, Oliver, Symon, Chevalier, Fanny and Diamond, Sara (2012) Visualizing sentiments in business-customer relations with metaphors. In: CHI '12 Extended Abstracts on Human Factors in Computing Systems.

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Official URL: http://doi.acm.org/10.1145/2212776.2223661


This project explores how the visualization of sentiments, extracted from social media posts, can foster transparency and strengthen relations between businesses and their customers. Guided by the nature of the data and an iterative design based on our end users' feedback, we examine a variety of visualization styles and metaphors as possible directions for a common set of tools to benefit both groups of users.

Item Type: Conference/Workshop Item (Paper)
Uncontrolled Keywords: data visualization, metaphors, social media, trust
Date Deposited: 27 Jun 2016 20:41
Last Modified: 02 Aug 2021 08:41
URI: https://openresearch.ocadu.ca/id/eprint/988

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