Gali, Guia, Oliver, Symon, Chevalier, Fanny and Diamond, Sara (2012) Visualizing sentiments in business-customer relations with metaphors. In: CHI '12 Extended Abstracts on Human Factors in Computing Systems.

Full text not available from this repository.

Abstract

This project explores how the visualization of sentiments, extracted from social media posts, can foster transparency and strengthen relations between businesses and their customers. Guided by the nature of the data and an iterative design based on our end users' feedback, we examine a variety of visualization styles and metaphors as possible directions for a common set of tools to benefit both groups of users.

Item Type:	Conference/Workshop Item (Paper)
Uncontrolled Keywords:	data visualization, metaphors, social media, trust
Date Deposited:	27 Jun 2016 20:41
Last Modified:	02 Aug 2021 08:41
URI:	https://openresearch.ocadu.ca/id/eprint/988

Actions (login required)

Edit View