Jones, Peter, Kumar, Pranay Arun, Mbaziira, Isaac, Law, James, Copeland, Jocelyne, Paik, June and Harriman, Kirby (2023) Fibreshed: A positive alternative for the fashion industry, consumers, and the planet. In: Proceedings of Relating Systems Thinking and Design Volume: RSD12, 26 Feb - 06 May 2024.

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Abstract

Design brief by Isaac Mbaziira, James Law, Jocelyne Copeland, June Paik, and Kirby Harriman

The global systems driving fast fashion are unsustainable; with destructive environmental, economic, and cultural impacts, unfair labour practices, and globalised retail and supply chains, people are seeing sustainable alternatives. Values-driven consumers want unique and durable fashion for comfort and self-expression that honour the source. Can we shift demand with entirely new, ecological business models?

The South West England Fibreshed is an emerging innovation for ecologically-designed clothing, localised natural sources and styles, and high craft style. This synthesis map shows the shift needed to transition from fast fashion to a novel sustainable model. The Fibreshed aims to build a whole system value for a positive alternative for the fashion industry, consumers, and the planet.

Designed 2021 for Bounce Beyond and the BLC/Fibreshed.

Item Type:	Conference/Workshop Item (Paper)
Divisions:	Faculty of Design
Date Deposited:	12 Mar 2026 16:36
Last Modified:	12 Mar 2026 16:45
URI:	https://openresearch.ocadu.ca/id/eprint/4955

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