While traditional design and communication practices often prioritize visual elements, this research investigates how integrating scent, touch, sound, visual, and spatial interactions can create more immersive and meaningful experiences. "Feeling Scents" examines the impact of multi-sensory design in perfume advertising, exploring how engaging multiple senses can foster a deeper connection between the audience and the product.
Using a Research through Design (RtD) methodology, this study involved the development of an interactive installation designed to engage multiple senses. Participants interacted with different materials, scents, and sensory triggers, enabling an in-depth exploration of how multi-sensory engagement influenced perception, memory, and emotional response.
This research highlights the potential for interactive, multi-sensory advertisements to create memorable, emotionally resonant experiences, fostering deeper engagement in both commercial and artistic contexts.