This project explores the depth and urgency of the masculinity crisis and its far-reaching impacts on society. As rigid and harmful norms around masculinity continue to perpetuate emotional suppression, social isolation and gender-based violence, the consequences are becoming increasingly visible in the mental health struggles faced by boys and men. These mental health struggles are fracturing communities and at times leading to mass violence. Left unaddressed, this crisis threatens to deepen cycles of disconnection leaving especially adolescent boys, vulnerable.

Grounded in literature reviews and expert interviews, this research investigates the deep-seated societal myths surrounding masculinity and how these narratives affect boys, men and our communities. Through play exploration, surveys and a play participatory workshop with boys and their caregivers, the study highlights a critical need for community-rooted, child/youth-led interventions that challenge harmful gender norms.

We explore public play - particularly within urban neighborhoods - as a powerful tool for promoting connection, conversations, and alternate expressions of masculinity. Central to this approach is the father-son bond, whose influence can help reshape norms from within the family unit. Our research culminates in the development of Play Sparks in a Cart!, a neighborhood-based play kit designed to encourage meaningful play, spark conversations and build cohesion within neighborhoods. This initiative offers a playful, practical path toward mitigating the masculinity crisis and its impacts and supports caregivers in fostering healthier, more inclusive communities - one playful spark at a time.