This thesis explores the intricate relationship between Iraqi culture and language, specifically focusing on the unique phrases and dialects that embody the essence of Iraqi identity. By examining the ways in which visual storytelling can bridge linguistic and cultural gaps, this research investigates how graphic design, illustration, animation and the design implementations into generic everyday products can be strategically integrated to create an immersive and emotionally engaging experience that authentically represents the rich diversity and cultural nuances of Iraqi dialects through visual storytelling. What design methods can be employed to visually and conceptually highlight the unique linguistic, historical, and cultural contexts embedded in these dialects, ensuring their portrayal resonates with both Iraqi audiences and global viewers? Furthermore, how can this approach contribute to the preservation and celebration of these dialects, particularly among Iraqi diaspora communities in Western societies? In what ways might such creative interventions affirm cultural identity, foster a stronger sense of belonging, and revive a connection to Iraqi heritage within these communities, while also promoting a deeper understanding and appreciation of Iraq’s linguistic and cultural diversity on a global scale?
The project examines the dialects of Iraq’s three largest cities, Baghdad, Mosul, and Basra, spanning the country from south to north. These dialects are explored through famous song lyrics, which are visually translated into illustrations and applied to everyday merchandise. This enables users to share Iraqi culture with the world by carrying, wearing, or using these products.
My research project is based on autoethnography and my own experiences as an Iraqi citizen living in the diaspora. As an Iraqi who has never lived in Iraq, autoethnography offers a valuable approach by merging my personal perspective with the cultural influences of the countries I’ve lived in. Iraqi songs play a vital role in the nation’s heritage, and their distinct dialects and rhythms are admired in neighboring countries such as Jordan, Kuwait, Saudi Arabia, and Syria for their poetic beauty and lyrical richness.
My thesis project presents Iraqi dialects through song lyrics, illustrated with portrait characteristics inspired by traditional Iraqi art. The selected songs range from classic historical pieces to mainstream hits. This work aims to keep Iraqi traditions and dialects vibrant in both the present and future, serving as a source of cultural pride and reshaping how Iraq is perceived globally, particularly within the diaspora and Western society. By celebrating cultural identity, the project addresses both the misrepresentation and lack of representation in Western media, offering Iraqis abroad a meaningful way to reconnect with their roots and foster a sense of pride and belonging.