The focus of this research is centred on Millennials, who as citizens gaining more
importance and authority in their communities, have a shared responsibility to shift perceptions
of what being charitable encompasses. This paper begins by exploring the challenges that
charities, foundations, nonprofits, and millennials face in terms of their impact through public
perception. By conducting interviews to clarify scope of the research study, Millennial
workshops, and circulating surveys to experts in the charitable and nonprofit sectors - this paper
delves into the donor fabric in Canada, the importance of community empowerment, and how
charitable operations have shifted as a result of Millennials’ influence. The core contributions of
this paper are a set of strategies that any organization from the charitable and nonprofit sectors
can bring forward to establish cohesive relationships with Millennials whereby continuous
feedback mechanisms serve to enhance engagement.