As the Canadian corporate landscape continues to evolve, traditional models of corporate social
responsibility (CSR) are facing increasing scrutiny and calls for transformation. This paper
explores the necessity of rethinking these conventional approaches and embracing new
paradigms to ensure future preparedness in the corporate world. By shifting the focus from
solely measuring success based on profitability to encompassing a broader range of metrics,
including climate justice, human rights, and collective liberation, organizations can better
address the complex challenges of the modern era. Drawing on insights from literature review
and secondary research, this paper advocates for a comprehensive approach to CSR that
prioritizes the well-being of the planet, people, and purpose. Through this reimagining of CSR,
businesses can not only enhance their sustainability and resilience but also contribute to the
greater good of society and the environment.