As sustainability increasingly gains in global prominence, the significance of sustainable furniture as a crucial element becomes evident. This MRP underscores the need for comprehensive efforts and the engagement of all stakeholders in shaping and influencing sustainable practices in the furniture industry. It delves into the multifaceted factors that influence consumer behaviour in the selection of furniture, with a specific focus on consumer motivation in the context of sustainable furniture adoption. It also examines the shifting patterns of consumption in the furniture industry and the role of governments and corporations in shaping consumer choice and building emotional connections.

Using the United Arab Emirates (UAE) as a case study, this MRP critically evaluates both the positive and negative aspects of sustainability in the furniture industry and proposes steps to shift consumer choice and behaviour towards ecologically sustainable outcomes.