Online Information Session: an Alternative Channel for Information Flow between Canadian Universities and Prospective Students
Yang, Zheng (2015) Online Information Session: an Alternative Channel for Information Flow between Canadian Universities and Prospective Students. [MRP]
Item Type: | MRP |
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Creators: | Yang, Zheng |
Abstract: | As a Canadian citizen of Chinese origin, I am aware of the language and cultural barriers high school students from China face when attempting to gather information online for selecting a school in North America for higher studies. Systematic research revealed a gap between the information channels they resort to and the channels through which universities approach prospective students. I attempted to bridge the gap by exploring effective alternative information channels. I examined the needs of prospective Chinese students through preliminary research with current students at OCAD University. I also explored Baidu Forum and WeChat, two online social media channels most used by Chinese students. I designed an online information session where universities could provide information to prospective students in China in real time, and conducted two sessions, one from Toronto, Canada and one from Tai Yuan, China. My |
Date: | September 2015 |
Uncontrolled Keywords: | language and cultural barriers, Chinese students, High School, Social Media, prospective students, International Students |
Divisions: | Graduate Studies > Inclusive Design |
Date Deposited: | 27 Oct 2015 15:40 |
Last Modified: | 21 Dec 2021 00:00 |
URI: | https://openresearch.ocadu.ca/id/eprint/326 |
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