This thesis investigates the phenomena of the ‘Hijabers’, a group of young, urban Indonesian religious influencers, who reinforce an idealized image of a modern Indonesian Muslimah (Muslim woman) within the space they occupy on Instagram. This research outlines the layers of Islamic morals of virtue in pious commodity that these influencers assert through a curated performance of middle-class lifestyle. These images have thus contributed in establishing a dominant perception of hijab-wearing Muslim women within Indonesian popular culture. From this knowledge, the observations are synthesized in proposing alternative media forms to situate identity representations of Indonesian Muslimah. The thesis employs discursive design as a methodology to prompt more nuanced sensemaking of identity in theorizing with Maria Lugones’ la callejera (the Streetwalker). This leads to the creation of discursive artifacts that follow an artifact-scenario alliance, presented in the form of augmented reality zines and a personal digital game. The reimagining of a subjective Muslimah identity through these prototypes also introduces other forms of creative representational practice away from the confines of Instagram. These explorations present various techniques to elaborate on the notion of a multiple self, through use of democratized new media technology in the landscape of 21st century, post-Islamist Indonesia.

• https://trendstowardspiety.format.com/
• https://scratch.mit.edu/projects/2936344...
• https://cantariksa.com/Discursive-Artifa...