This work examines stereotypes and representations attributed to visible minorities in AAA videogames. Looking through modes of identity creation, along with the demographic composition and history associated with game character creation, I seek to illustrate the ways in which visible minorities and women are represented and the challenges they face. Mis/Represent aims to empower women and visible minorities, bringing forth representation issues through a gaming platform and Social media campaign. Users choose from signifiers that relate to their personal identity. Once completed, they are given an artist’s rendition of a famous gaming character, redrawn to resemble a visible minority or a positive female representation, illustrating the potential for more progressive character creation. The project concludes by asking the participant to create their own rendition of a character that they feel best represents them. That character would then be shared on social media to distribute the efforts of awareness further.

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