This thesis investigates the interpellation of a conflicted Muslim identity by Islamophobic content propagated and mediated on social networking sites impressing the normative idea that Islam is terror. In context of media convergence and the attention economy, complex flows of Islamophobic ideology originating from old and new media are explored by analyzing videos, news stories, blogs and opinion pieces retrieved from my Facebook timeline, in addition to stories of resistance to Islamophobia occurring on various sites such as spoken word performances, blogs and theatrical performances. This analysis informs Disidentity, an interactive recorded-video installation project in which as a Muslim subject I enact a disidentificatory performance that provides the observer of this installation an opportunity to resist the impressed discourse.