This project investigates ways to utilize art thinking in business with the goal of establishing a framework to design a human-centric business management model – Artistic Business Management – for businesses to realize their full potential of producing inner wealth, outer wealth, and societal wealth.

Art is represented in many forms, but the common theme in all is the benefit of cultivating inner wealth. Yet, the process of creating art often overshadows its being: the wealth of knowledge in creating inner wealth and the thinking method are not harnessed outside of the art world. On the other hand, in business, where outer wealth is created, the wealth creation system has developed in an exchange of our inner wealth, resulting in a situation where the majority of workers are overworked and disengaged. However, both types of wealth are essential in our wellbeing at an individual level as well at societal level.

This report aims to transform such challenges into opportunities by merging the strengths of art and business together to introduce a new process of wealth creation. This report utilizes ideas from the evolution and history of art and business, current issues, expectations, and a case study of a successful business that utilizes art thinking in its management in order to formulate a framework that realizes human-centric innovation in business management.

The final deliverable is the Artistic Business Management Mindset Model that promotes human-centric business management. It can be used to design a business that achieves both inner wealth and outer wealth through its operation.