This thesis explores labiaplasty as a point of inquiry in order to understand how representations of the female body have changed with the transition to global capitalism. Through the analysis of contemporary, mainstream media representations within “body genres”, including pornography and horror films, this thesis explores notions of affect and the production of subjectivities as central modes in contemporary capitalism that signal a new and unique form of biopower whereby representation works to affect subjectivities from which new cultural practices – such as labiaplasty – may emerge. To argue this point, this thesis conducts a discourse analysis from the personal stories told by women seeking labiaplasty on the Internet, in order to examine how representation may influence subjectivities of women to the point of seeking labiaplasty.