Many organizations including retail stores, theme parks, and museums deliver value and differentiate themselves through the in-person experiences they offer customers or visitors. This paper presents a new, generic, and comprehensive model of in-person experiences intended to help designers and researchers analyze existing experiences, generate new ones, and identify opportunities for innovation. Based on an in-depth literature review, the author synthesizes four frameworks: an “experience value chain map” that relates the creative and business objectives of experience design, a “stager view” framework that outlines the elements that compose an experience, an “audience view” framework that outlines the emotional and cognitive states of a person undergoing an experience, and an “experience matrix” that can be used to study experiences and to identify opportunities for innovation. The paper concludes by offering an implementation plan to guide organizations in the application of the new model, and by suggesting directions for further research.