In recent years, the fashion industry has started to focus on user
communication and behavior moving towards a promising future of
integrating wearable technology into a wave of new fashion design. The
fashion industry plays an important role in the adoption rates of
wearable technology. They bring brand recognition, design aesthetics
and expertise in wearability and fit to the field. Many start-ups fashion
firms incorporate wearables in their products or business plans.
This thesis uses user-centered approach for designing interactive
garments that bring interactive functions, communication and
entertainment to the user. It also creates a business plan for the
interactive fashion brand. In so doing, the thesis aims to create an
effective design and business method for successfully bringing an
interactive fashion brand to the mass market.