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Thriving Transitions, Navigating and empowering micro-businesses toward a promising future with the “Transformative Strategy Journey”

Nedeljkovic, Joanne and Sun, Timothy (2024) Thriving Transitions, Navigating and empowering micro-businesses toward a promising future with the “Transformative Strategy Journey”. [MRP]

Item Type: MRP
Creators: Nedeljkovic, Joanne and Sun, Timothy

Our research adopts a transformative approach to reimagine strategic frameworks to enhance accessibility and effectiveness for micro-business owners. This study integrates a robust methodology combining statistical, qualitative, and textural analyses with real-world insights from the Greater Toronto Area. It challenges the efficacy of traditional strategic models through three foundational hypotheses, exploring the interplay of strategic frameworks with physical, psychological, and team-design aspects of micro-business operations.

The research methodology includes extensive literature reviews, actor mapping to analyze power dynamics, iterative inquiries, and environmental scanning to identify gaps in current strategic frameworks. Additionally, interviews with micro-business owners and strategic planners were conducted to gather in-depth insights into the practical challenges and unique needs of micro-businesses.

Our findings highlight the need for strategic models that accommodate the specific realities of micro-businesses, emphasizing flexibility, adaptability, and the integration of personal values into business strategies. By addressing these needs, the research proposes innovative, practical strategic frameworks that facilitate better decision-making, foster sustainable growth, and enhance the overall strategic engagement of micro-businesses.

The research synthesizes these insights and contributes to understanding micro-business dynamics. It offers actionable strategies that are directly applicable and beneficial in enhancing competitiveness and sustainability in a rapidly evolving business environment. This approach supports micro-business owners in navigating uncertainties and aligns with broader economic and societal trends, ensuring their long-term viability and success.

Date: 8 May 2024
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 08 May 2024 21:15
Last Modified: 08 May 2024 21:15
URI: https://openresearch.ocadu.ca/id/eprint/4489

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