This research study investigates the entrepreneurial landscape of Toronto, particularly addressing the disproportionate focus on software and technology startups over other industries. Through a mixed-method approach involving a literature review and qualitative, in-depth, semi-structured interviews with entrepreneurs, the study uncovers a spectrum of motivations driving entrepreneurial endeavours, including a desire for autonomy, a desire to help others, a desire to learn, pursuit of passion and fulfilment, desire to meet people and financial stability. Conversely, it identifies systemic biases favouring tech startups, networking challenges, regulatory complexities, and the struggle to connect with a culturally diverse population as significant concerns among entrepreneurs. The research study examines citizens, private institutions, public institutions and government involved in the entrepreneurial ecosystem of Toronto and how they are related directly and indirectly to the entrepreneur. Stakeholders, including government bodies and grassroots communities, play crucial roles in addressing these issues. Stemming from the primary challenge of systemic biases favouring tech startups, the study introduces the #BeyondTheCode movement as a strategy for mobilising grassroots support, leveraging social media campaigns, in-person events, and letter-writing campaigns to engage decision-makers. Acknowledging limitations in scope and potential biases, the research concludes with reflections on the findings. It proposes avenues for future research, emphasising the importance of exploring systemic problem solutions beyond tech bias, such as fostering entrepreneurial connectedness for a thriving ecosystem, and the need to explore several other alternative courses of action to address the systemic problem being studied.