I am an Indian, studying and living in Toronto, Canada. Being born and brought up in the eastern part of the world, to migrating to the western side, I feel the cultural impact on everything-money is glaringly obvious.
This auto-ethnographic research will be an explorative study to address and understand the influence of cultural values on our relationship with money while taking a walk with me through my life so far.
Through this research the aim is to find ways to understand how history impacts money-saving practices, how culture can affect our relationship with money and how behavioral finance can trickle down generation after generation. Through personal reflection, detailed literature reviews and conversation threads, I aim to learn about all other factors concerning culture and socio-economic causes impacting our financial health.

Key words: culture, money, behavioral finance