Artificial Intelligence (AI) has evolved at an accelerated rate over a short period of time. Its influence is already evident in graphic design practices, driven by its capabilities to automate and streamline various design activities and practices. This ranges from creating visual content, generating complex and realistic images and graphics, to editing images, transforming design aesthetics, and inspiring design concepts. As technology continues to advance, AI has the potential to have more significant influence which raises ethical concerns and challenges that need to be addressed. These include intellectual property issues, data bias, job displacement, privacy threats, and issues with transparency of source and influence.

This research project will explore the perceptions of incorporating AI into graphic design processes. Through a contextual review, a series of interviews with graphic design professionals, and an analysis of current AI applications and tools, the study will highlight potential benefits, challenges, and ethical considerations surrounding the integration of AI in graphic design. The aim of this investigation is to help graphic design professionals make informed decisions regarding the use of AI in their work, and shed light on the changing graphic design landscape and the implications it will face due to the integration of AI.