Didmishe, Shweta, Variar, Sandhya, Moopan, Imtiaz Ali, Kale, Deven, Nahar, Praveen and Thappa, Sahil (2022) The Unsustainable Loop Of Sustainability. In: Proceedings of Relating Systems Thinking and Design, RSD11, 3-16 Oct 2022, Brighton, United Kingdom.

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Abstract

The greatest threat to our planet is the belief that someone else will save it.

Sustainability has been a fad word for decades. It has been overused and inter-mingled with other “green words” such as recyclable, eco-friendly, biodegradable, and so on. The unsustainable loop of sustainability refers to the current trend of marketing products as sustainable alternatives to the existing products but not being sustainable to begin with. This is powered by the emergence of the term greenwashing and its wide adoption. We look at the false perception of sustainability as an elite or luxury term by the masses and the reasons behind this perception. We target how we, as designers, can create interventions in this domain and bring about more sustainable solutions.

Item Type:	Conference/Workshop Item (Paper)
Uncontrolled Keywords:	System Oriented Design, Sustainability, Perpetual Loop, Unsustainability, Greenwashing, Consumerism, End of Abundance, Speculation, Consumer Products, Corporate Sector, Product Design, Design Oriented Solutions, macro view, corporate ecosystems
Divisions:	Faculty of Design
Date Deposited:	30 Apr 2024 14:11
Last Modified:	30 Apr 2024 14:11
URI:	https://openresearch.ocadu.ca/id/eprint/4335

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