OCAD University Open Research Repository

THE BUSINESS OF ART: HOW CAPITALIST BUSINESSES CAN DO MORE TO SUPPORT CONTEMPORARY VISUAL ARTISTS

Schwenk, Colton (2024) THE BUSINESS OF ART: HOW CAPITALIST BUSINESSES CAN DO MORE TO SUPPORT CONTEMPORARY VISUAL ARTISTS. [MRP]

Item Type: MRP
Creators: Schwenk, Colton
Abstract:

Art can serve as a catalyst for introspection, dialogue, and solace amid turbulent times. In today's world, art's role is pivotal. However, the supply of art remains constrained, as aspiring artists face hurdles to creating impactful art. Career success in art largely hinges on a select few businesses within the Contemporary Art ecosystem, acting as gatekeepers. These entities, rooted in capitalist values, shape the ecosystem. While capitalism does not inherently stifle artists, the relative power of these actors within the ecosystem impedes many artists in growing their careers. Given art's societal benefits, the control these businesses exert warrants public scrutiny. This report researches the historical underpinnings of the most prominent businesses operating in today’s ecosystem, provides an overview of each business’ underlying business model, and puts forward a series of new business models that aim to serve contemporary visual artists in new, or unaddressed, ways. The ultimate purpose of this report is to provide a foundation of knowledge, insight, and ideas for entrepreneurs or businesses interested in serving emerging, contemporary visual artists.

Date: 17 January 2024
Uncontrolled Keywords: Art, Visual Art, Contemporary Art, Business Model, Business, Capitalism, Innovation
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 17 Jan 2024 19:37
Last Modified: 17 Jan 2024 19:37
URI: https://openresearch.ocadu.ca/id/eprint/4189

Actions (login required)

Edit View Edit View