OCAD University Open Research Repository

What's the big ick? Examining how behavioural change can shift perceptions about eating insects

Jacula, Matthew and Udupi, Indranil (2023) What's the big ick? Examining how behavioural change can shift perceptions about eating insects. [MRP]

Item Type: MRP
Creators: Jacula, Matthew and Udupi, Indranil

This study explores the current landscape of entomophagy in Canada from gauging Canadians' acceptance of insect consumption to investigating how behavioural change strategies can encourage regular insect consumption. The research comprises a comprehensive literature review to expand our knowledge of global entomophagy practices, consumption barriers, and behavioural change; expert interviews to gain insights into the present state of entomophagy in North America; and an online survey to examine Canadians' consumption patterns.

The outcome of this project is behavioural change strategies that encompass rebranding insects, fostering safe spaces, nurturing aspiration, leveraging media influence, and introducing targeted education. In essence, the study enhances our comprehension of the barriers to entomophagy adoption in Western countries and lays the groundwork for future research and initiatives aimed at promoting insects as a viable supplementary protein source. By promoting sustainable food practices, entomophagy can address global food system challenges such as hunger, food waste, and food insecurity, thereby contributing to a more sustainable future for all.

Date: 1 May 2023
Uncontrolled Keywords: accessibility, consumer needs, distribution, entomophagy, food safety regulations, industry associations, innovation, insect feed, insect species, policymakers, processing plants, R&D labs, regulatory board, regulatory compliance, research institutions, researchers, retail outlets, rearing techniques, researchers and scientists, sustainability, technology, funding
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 08 May 2023 20:09
Last Modified: 08 May 2023 20:09
URI: https://openresearch.ocadu.ca/id/eprint/4128

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