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Developing strategic narratives: Designing services as systems

Iqbal, Majid (2019) Developing strategic narratives: Designing services as systems. In: Relating Systems Thinking and Design (RSD8) 2019 Symposium, Oct 13-15 2019, Chicago, USA.


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Designing services as systems is increasingly important. Those in healthcare and government don’t have much of a choice. However, envisioning services as systems is a hurdle. The trouble is from commonplace definitions of ‘service’ and ‘system’. But what if they are one and the same? An approach to communicating the designs of services in the form of strategic narratives, involves solving a puzzle to generate the story. The puzzle represents the duality of system and service. The “proof of work” reflects the difficulty in designing services as systems.

Item Type: Conference/Workshop Item (Other)
Uncontrolled Keywords: Systems thinking, service design, methods, strategic narratives
Divisions: Faculty of Design
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Date Deposited: 22 Mar 2021 17:54
Last Modified: 20 Dec 2021 16:02
URI: https://openresearch.ocadu.ca/id/eprint/3259

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