OCAD University Open Research Repository

Visualizing sentiments in Business-customer relations with metaphors

Gali, Guia, Oliver, Symon, Chevalier, Fanny and Diamond, Sara (2012) Visualizing sentiments in Business-customer relations with metaphors. In: CHI '12 Extended Abstracts on Human Factors in Computing Systems.


Download (1MB) | Preview


Exploring how visualization of sentiments, extracted from social media posts, can foster transparency and strengthen relations between businesses and its customers.

Item Type: Conference/Workshop Item (Poster)
Uncontrolled Keywords: Trust, Financial data mining, Data Visualisation, Infographics and data visualization, Data Vizualisation
Date Deposited: 23 Mar 2017 14:47
Last Modified: 04 Jan 2023 09:18
URI: https://openresearch.ocadu.ca/id/eprint/1539

Actions (login required)

Edit View Edit View