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Commodifying self: A grounded theory study

Roderick, Carol (2010) Commodifying self: A grounded theory study. Grounded Theory Review, 9 (1). pp. 41-64. ISSN 15561542


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Official URL: http://groundedtheoryreview.com/2010/04/08/760/


Classic grounded theory was used to identify the main concern of students in their senior year of undergraduate study. This concern was conceptualized as responding to the pressure to commodify self. The pressure to commodify self refers to pressure to turn oneself into a valuable product for the knowledge-based economy. There are three responses to this pressure: complying with commodification, resisting commodification, and humanizing commodification. Seven interrelated factors influence the response employed. The theory of commodifying self integrates much existing research on university students and demonstrates that important insights can be gained from alternative approaches to studying students' experiences. The theory provides a direct examination of the consequences of macro level social and economic pressure on students and their learning and can be used to understand and enhance campus environments, curricula, and student services.

Item Type: Article
Uncontrolled Keywords: classic grounded theory, College campuses, College students, Commodification, Curricula (Courses of study), graduating students, Grounded theory, Postsecondary education, post-secondary education, senior year experience, Social pressure, Students — Services for, Undergraduates
Divisions: Faculty and Curriculum Development Centre
Date Deposited: 14 Mar 2017 21:53
Last Modified: 20 Dec 2021 17:15
URI: https://openresearch.ocadu.ca/id/eprint/1489

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