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A biological approach to the rhetoric of emergent media

Logan, Robert K. (2008) A biological approach to the rhetoric of emergent media. In: 9th Annual Convention, Media Ecology Association, Santa Clara, USA.

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Abstract

Emergence theory and the rhetorical canons offer a novel approach and new insights into the evolution and function of new media and media in general. This analysis uses a biological approach to rhetoric and theories of emergence to explore how agents enter into and navigate within five different ecosystems—biology, news, religion, design, and media. The primary methodology is based on the five rhetorical canons—delivery, arrangement, memory, invention, and style—and three evolutionary terms—descent, modification, and selection. This original and progressive framework is successfully applied to the five ecosystems to better understand their evolution, function, and future. Searching for common strands in these ecosystems is the beginning of an ambitious inquiry into an “ecology of ecologies.”

Item Type: Conference/Workshop Item (Paper)
Divisions: Research Labs > sLAB (Strategic Innovation Lab)
Date Deposited: 02 Jun 2016 19:36
Last Modified: 04 Feb 2017 19:14
URI: http://openresearch.ocadu.ca/id/eprint/892

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