The emerging of new business culture: A few key issues pertain to open economy and marketing
Logan, Robert K. and McEwan, Duncan (2010) The emerging of new business culture: A few key issues pertain to open economy and marketing. International Journal of China Marketing, 1 (1). pp. 73-84. ISSN 21566186
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There is no question that the open source way of doing business has many distinct advantages over the traditional proprietary economy. Sharing IP (intellectual property) in an open economy is great but there has to be a return on the investment to create that IP. We examine the positive and negative aspects of the shift from industrial era capitalist proprietary business practices to a tribal form of an open source based "open economy", and explore some key issues pertain to open economy and marketing.
|Divisions:||Research Labs > sLAB (Strategic Innovation Lab)|
|Date Deposited:||24 May 2016 19:23|
|Last Modified:||03 Feb 2017 18:55|
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