Feedforward, I. A. Richards, cybernetics and Marshall McLuhan
Logan, Robert K. (2015) Feedforward, I. A. Richards, cybernetics and Marshall McLuhan. Systema: Connecting Catter, Life, Culture and Technology, 3 (1). pp. 177-185. ISSN 2305-6991
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I. A. Richards’ development of feedforward is reviewed. The impact of feedforward on the work of Marshall McLuhan is then surveyed and shown to have influenced his use of figure/ground, the user as content, the content of a new medium is some older medium, the use of the probe, effects preceding cause, avoidance of a point of view and roles versus jobs.
|Uncontrolled Keywords:||Feedforward, cybernetcs, McLuhan, Richards, figure/ground, media|
|Divisions:||Research Labs > sLAB (Strategic Innovation Lab)|
|Date Deposited:||09 May 2016 18:11|
|Last Modified:||03 Feb 2017 19:11|
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