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Feedforward, I. A. Richards, cybernetics and Marshall McLuhan

Logan, Robert K. (2015) Feedforward, I. A. Richards, cybernetics and Marshall McLuhan. Systema: Connecting Catter, Life, Culture and Technology, 3 (1). pp. 177-185. ISSN 2305-6991

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Official URL: http://www.systema-journal.org/article/view/260

Abstract

I. A. Richards’ development of feedforward is reviewed. The impact of feedforward on the work of Marshall McLuhan is then surveyed and shown to have influenced his use of figure/ground, the user as content, the content of a new medium is some older medium, the use of the probe, effects preceding cause, avoidance of a point of view and roles versus jobs.

Item Type: Article
Uncontrolled Keywords: Feedforward, cybernetcs, McLuhan, Richards, figure/ground, media
Divisions: Research Labs > sLAB (Strategic Innovation Lab)
Date Deposited: 09 May 2016 18:11
Last Modified: 03 Feb 2017 19:11
URI: http://openresearch.ocadu.ca/id/eprint/650

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