Online shopping has become vastly popular and is easily accessible to people worldwide. Considering the accessibility criteria, many brands are yet to incorporate it into their online interfaces. Most brands have been following the trend of creating beautiful and appealing web layouts that are usable but not accessible to everyone.
Most visually impaired Internet users rely on assistive devices such as screen readers or magnifiers to make websites readable and usable (Herndon, 2019). Despite having accessibility guidelines for over a decade, disabled users still have problems using websites because of how the content is put out (Information Architecture). We as designers have a limited understanding of the challenges that blind users face while accessing the internet. Following my REB (Research Ethics Board) approval (#2022-05), participants were recruited and interviewed to help identify a list of issues they encounter while shopping online, which would then help in developing visual interface design solutions. The WCAG 2.0 (Web Content Accessibility Guidelines) rules would be assessed to address the accessibility issues raised, and new adjustments would be proposed to improve the existing guidelines regarding user experience and interface design.