OCAD University Open Research Repository

The Red Carpet Experience A video based spatial augmented reality platform

Kandylis, Demosthenes (2014) The Red Carpet Experience A video based spatial augmented reality platform. Masters thesis, OCAD University.

Item Type: Thesis
Creators: Kandylis, Demosthenes
Abstract:

This research investigates screen based public space experiences that require little to no verbal or written instructions. The purpose of the research was rooted in observations and experiences developing screen based interactive and reactive public space installations for commercial use in the fields of marketing and advertising. The research initiated with an experimental prototype called “Walk The Red Carpet”, which evolved through
experimentation into a platform for video based spatial augmented reality (SAR) experiences. Using the research approach of reflective practice, the first prototype was followed by a review of applicable concepts in the field of
human computer interaction (HCI) and related social and cognitive psychology. The findings of this research, which are summarized and the conclusion of this work, is that video based SAR that effectively embodies the user’s form in the experience requires little or no written or verbal instructions in order for users to engage.

Date: April 2014
Uncontrolled Keywords: public space, experiences, installations, commercial use, marketing and advertising.
Divisions: Graduate Studies > Digital Futures
Date Deposited: 04 Jan 2016 15:02
Last Modified: 04 Jan 2016 15:02
URI: http://openresearch.ocadu.ca/id/eprint/360

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