This research investigates screen based public space experiences that require little to no verbal or written instructions. The purpose of the research was rooted in observations and experiences developing screen based interactive and reactive public space installations for commercial use in the fields of marketing and advertising. The research initiated with an experimental prototype called “Walk The Red Carpet”, which evolved through
experimentation into a platform for video based spatial augmented reality (SAR) experiences. Using the research approach of reflective practice, the first prototype was followed by a review of applicable concepts in the field of
human computer interaction (HCI) and related social and cognitive psychology. The findings of this research, which are summarized and the conclusion of this work, is that video based SAR that effectively embodies the user’s form in the experience requires little or no written or verbal instructions in order for users to engage.