Stein, Suzanne, Smith, Scott and Van Alstyne, Greg (2011) 2020 Media Futures. Discussion Paper. Strategic Innovation Lab (sLab), Toronto, Ontario.

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Abstract

This Trends Package has been developed by Suzanne Stein, Super Ordinary Lab, OCAD University, and Scott Smith, Changeist. Draft trends from which the package was developed were collected via two Trend Workshops held 29 June and 6 July 2010, at Strategic Innovation Lab (sLab), OCAD University, Toronto. Workshop contributors included participants from the project partnership and from the Cluster. This document is a product of our ‘horizon scanning’ process. Trends and Countertrends represent directional patterns in data, a rising tide of signals, in which, for example, a critical mass of headlines about people using Facebook to call for help in emergency situations points to a larger trend regarding the increasing mission-critical importance of social networks. To date we have identified more than sixty trends at the project website. 2020 Media Futures is a multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how Ontario firms take action today toward capturing and maintaining positions of national and international leadership. The project asks: In the face of sweeping and disruptive changes driven by the Internet, how can we help companies in the book, film, interactive, magazine, music and television industries — Ontario’s Creative and Entertainment Cluster — to better identify emerging opportunities, create more resilient strategic plans and partnerships, boost innovation, and compete in increasingly demanding global markets?

Item Type:	Report/Working Paper (Discussion Paper)
Uncontrolled Keywords:	media, futures, strategy, design, scenarios, foresight, future thinking, 2020
Divisions:	Faculty of Design Research Labs > sLAB (Strategic Innovation Lab)
Related URLs:	Publisher
Date Deposited:	14 Dec 2015 15:50
Last Modified:	11 Feb 2025 03:00
URI:	https://openresearch.ocadu.ca/id/eprint/333

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