This project discusses a collaborative intra-organizational approach to sustainability and innovation strategy by understanding the degree to which employees in the food and beverage sector are engaged and empowered within their organizations to develop better sustainability and innovation outcomes. Primary data from interviews was used and a segment analysis conducted to find the deeper understanding that while organizations in this sector do have innovation strategies and systems of collaboration in place, they do not sufficiently bring employees and sustainability into these processes. As a result, they are limiting their approaches to innovation by not drawing fully on the integration of these areas, as well as for the future organization’s success and how employees are engaged. Therefore, this project may be relevant to inform the potential benefits, enablers and barriers to an organization wanting to improve its innovation strategy process by including intra-organization collaboration and sustainability aspects.