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The Narrative of Climate Change: Inspiring Positive Behavioural Change Through Elements of the Environmental Narrative

Constantinescu, Annie (2019) The Narrative of Climate Change: Inspiring Positive Behavioural Change Through Elements of the Environmental Narrative. [MRP]

Item Type: MRP
Creators: Constantinescu, Annie
Abstract:

The science of climate change dates back to the 19th century with publications made as early as 1859 by John Tyndall. Between the mid-1800s and today, there have been other scientific discoveries about human involvement in the changing climate but despite the scientific proof, it has not generated widespread public action. Accepting this as the basis of a wicked problem, the goal of this paper is to understand the necessary components of effective climate change communication that will allow individuals to detach from their predispositions and effectively frame climate change at an individual level. The hope is that once this occurs, individuals will adopt a more environmentally friendly mentality and lifestyle (referred to in this paper as environmental citizenship). The analysis of past and current narratives of climate change in tandem with applying Narrative Policy Framework and rhetorical narrative structures presented three main narrative types: Scientific-Based, Fear-Based, and Story-Based. A prototype was designed using these three narrative structures in conjunction with visual grammar tools to observe the saliency of the different narratives and their components. This MRP identifies narrative elements which help bridge the gap between the current paradigm and having a more informed and environmentally-conscious society.

Date: 1 April 2019
Uncontrolled Keywords: Climate change, environment, narrative, ecological citizenship
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 13 May 2019 14:20
Last Modified: 13 May 2019 14:20
URI: http://openresearch.ocadu.ca/id/eprint/2541

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