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Shifting Mainstream Consumption Patterns Towards a Circular Economy Transition

Benifand, Ksenia (2015) Shifting Mainstream Consumption Patterns Towards a Circular Economy Transition. [MRP]

Item Type: MRP
Creators: Benifand, Ksenia
Abstract:

This Major Research Project (MRP) explores how we might shift mainstream consumption patterns as we transition towards the Circular Economy. The research methodology combined primary and secondary research.

The research identifies essential circular consumption behaviour patterns, motivating drivers for choosing the behaviours, and barriers that may hinder adoption if not addressed. Strategies and case studies for cultivating and accelerating new social norm conditions and external contexts necessary to foster and support circular patterns of consumption are also examined. Finally, consumer engagement strategies and recommendations are proposed as guidance for organizations transitioning into circular modes of value exchange or business models, and for policy makers and advocates looking to support the circular economy transition.

Date: April 2015
Uncontrolled Keywords: Circular Economy, Consumption, Behaviour Patterns
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 27 Jul 2015 16:23
Last Modified: 13 Aug 2015 14:51
URI: http://openresearch.ocadu.ca/id/eprint/244

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