OCAD University Open Research Repository

Shifting Business Women's Perspective of Information and Communication Technologies: To further their own representation in business

Rowntree, Jordyn (2018) Shifting Business Women's Perspective of Information and Communication Technologies: To further their own representation in business. [MRP]

Item Type: MRP
Creators: Rowntree, Jordyn
Abstract:

Women are underrepresented in business on a global scale. Governments and multinational organizations recognize this problem and have developed, and continue to design, public policies and action plans as possible solutions. However, these ‘solutions’ are ineffective, as gender inequality is still a problem within business. Information and communication technologies (ICTs) have empowered women by providing them with economic opportunities, political participation, skill building, and access to better healthcare and nutrition. Business women have the capacity to use ICTs as tools to further their own representation in business, as it is already integrated it into their lives. However, business women do not understand that ICTs have the ability to support not only their immediate needs, but also their more complex struggle with gender equality. In what way can ICTs help business women be their own ‘agents of change’ to realize gender equality in business? The purpose of this study is to shift business women’s perspectives of information and communication technologies (ICTs) potential, so they realize it can be a tool that enables women toward gender equality. By using a mixed-method structure the research was able to analyze both quantitative and qualitative datasets to develop a holistic representation of business women’s perspective of ICTs, as it allowed for both statistical and contextual data to be analyzed. The findings suggests that business women have the capacity to use ICTs; however, they do not understand its potential. By teaching business women about the influence ICTs have, and how to optimize that ability, they will be able to use technology as a resource to further their own representation in business.

Date: April 2018
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 04 May 2018 16:10
Last Modified: 04 May 2018 16:10
URI: http://openresearch.ocadu.ca/id/eprint/2242

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