OCAD University Open Research Repository

BIGGER THINKING FOR SMALLER ENTERPRISES: Co-Creating a Shared Vision of the Future for Small and Medium Enterprises in Ontario

Nicolussi, Roxanne (2017) BIGGER THINKING FOR SMALLER ENTERPRISES: Co-Creating a Shared Vision of the Future for Small and Medium Enterprises in Ontario. [MRP]

Item Type: MRP
Creators: Nicolussi, Roxanne
Abstract:

“Bigger Thinking for Smaller Enterprises” encourages SMEs in Ontario to acknowledge the possibilities of the future of their organisation, align with other members’ mental models to co-create a desirable future, and use that vision to form the strategy required for its attainment. This project applies foresight methodology to address the challenge Ontario’s small and medium enterprises (SMEs) face regarding long-term strategic planning. Using a shared vision of the future as a means for transformational change, this work contributes to the practice of reverse-engineering futures and long-term strategic planning to improve Ontario’s economic resilience by focusing on its largest contributors. SME strategic planning processes were analysed and compared with needs to inform the design of a five-phase process, The Future Co-Creation Engagement, to lead partakers through the process of co-creating a long-term vision for the future of their organisation and strategizing its execution.

Date: April 2017
Uncontrolled Keywords: Strategy, Foresight, Reverse-Engineering, Futures, Small and Medium Enterprises, Ontario
Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 10 May 2017 15:31
Last Modified: 10 May 2017 15:31
URI: http://openresearch.ocadu.ca/id/eprint/1711

Actions (login required)

Edit View Edit View