OCAD University Open Research Repository

Measuring Elements of Exhibition Design

Lever, Maggie (2017) Measuring Elements of Exhibition Design. Masters thesis, OCAD University.

Item Type: Thesis
Creators: Lever, Maggie
Abstract:

This thesis investigates the effects of curatorial and exhibition design strategies on the ability to engage an audience with the art presented. Using theories of aesthetics and affect, this paper will summarize the intentions, and evaluate the findings of this study based on the exhibit entitled Atmospheres of Production. Exhibiting the work of Juanita Lee Garcia, Atmospheres of Production displayed art using two contrasting environments. One area aimed to create a neutral exhibition space as to not detract from the art, the other intended to rethink display aesthetics and conventions while creating a more dynamic environment. The response of the audience was evaluated through focus groups and surveys in order to qualify and quantify the findings in an attempt to answer the question: To what extent does the environment of an exhibit affect the experience had by the audience?

Date: 17 April 2017
Uncontrolled Keywords: exhibition display, audience engagement, visitor experience, curatorial practices
Divisions: Graduate Studies > Criticism and Curatorial Practice
Date Deposited: 10 May 2017 17:38
Last Modified: 10 May 2017 17:38
URI: http://openresearch.ocadu.ca/id/eprint/1672

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