This project investigates the opportunity space of how Travel Companies can work better with Indigenous Tourism Suppliers - exploring the opportunity to engage in practices that generate shared value within tourism related business engagements. The perspectives and needs of each stakeholder group are explored through analytical frameworks as the project moves from literature review, to project design, data collection and analysis, towards final recommendations.
The primary research method employed to support this exploration was a set of stakeholder surveys designed to elicit user-centered insights in support of the research question. The outputs from this project are new multi-stakeholder, primary-research driven insights on Indigenous Tourism Supplier engagement practices, a stakeholder matrix, and a series of recommendations designed to inform the development of a set of practical engagement guidelines to be adopted by Travel Companies when engaging with Indigenous Tourism Suppliers.