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Digital art as ‘monetised graphics’: Enforcing intellectual property on the blockchain

Zeilinger, Martin (2016) Digital art as ‘monetised graphics’: Enforcing intellectual property on the blockchain. Philosophy & Technology. ISSN 2210-5433

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Official URL: http://dx.doi.org/10.1007/s13347-016-0243-1

Abstract

In a global economic landscape of hyper-commodification and financialisation, efforts to assimilate digital art into the high-stakes commercial art market have so far been rather unsuccessful, presumably because digital artworks cannot easily assume the status of precious object worthy of collection. This essay explores the use of blockchain technologies in attempts to create proprietary digital art markets in which uncommodifiable digital artworks are financialised as artificially scarce commodities. Using the decentralisation techniques and distributed database protocols underlying current cryptocurrency technologies, such efforts, exemplified here by the platform Monegraph, tend to be presented as concerns with the interest of digital artists and with shifting ontologies of the contemporary work of art. I challenge this characterisation, and argue, in a discussion that combines aesthetic theory, legal and philosophical theories of intellectual property, rhetorical analysis and research in the political economy of new media, that the formation of proprietary digital art markets by emerging commercial platforms such as Monegraph constitutes a worrisome amplification of long-established, on-going efforts to fence in creative expression as private property. As I argue, the combination of blockchain-based protocols with established ambitions of intellectual property policy yields hybrid conceptual-computational financial technologies (such as self-enforcing smart contracts attached to digital artefacts) that are unlikely to empower artists but which serve to financialise digital creative practices as a whole, curtailing the critical potential of the digital as an inherently dynamic and potentially uncommodifiable mode of production and artistic expression.

Item Type: Article
Additional Information: © Martin Zeilinger 2016 This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Uncontrolled Keywords: Blockchain, Digital art, Financialisation, Intellectual property, Copyright, Digital rights management, Art market, Monograph
Divisions: Research Labs > Data Materialization Studio
Date Deposited: 06 Apr 2017 18:59
Last Modified: 08 Apr 2017 14:21
URI: http://openresearch.ocadu.ca/id/eprint/1549

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