OCAD University Open Research Repository

Visualizing sentiments in Business-customer relations with metaphors

Gali, Guia and Oliver, Symon and Chevalier, Fanny and Diamond, Sara (2012) Visualizing sentiments in Business-customer relations with metaphors. In: CHI '12 Extended Abstracts on Human Factors in Computing Systems.


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Exploring how visualization of sentiments, extracted from social media posts, can foster transparency and strengthen relations between businesses and its customers.

Item Type: Conference/Workshop Item (Poster)
Uncontrolled Keywords: Trust, Financial data mining, Data Visualisation, Infographics and data visualization, Data Vizualisation
Date Deposited: 23 Mar 2017 14:47
Last Modified: 08 Apr 2020 18:21
URI: http://openresearch.ocadu.ca/id/eprint/1539

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