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The Yin and Yang of Seduction and Production: Social Transitions of Ethnography Between Seductive Play and Productive Force in Industry

Tunstall, Elizabeth (Dori) (2006) The Yin and Yang of Seduction and Production: Social Transitions of Ethnography Between Seductive Play and Productive Force in Industry. Ethnographic Praxis in Industry Conference Proceedings, 2006 (1). 125 - 137. ISSN 1559-890X

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Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1559-...

Abstract

This paper examines social transitions in forms of ethnographic representation from seductive play to productive force in Industry. With a focus on the hi‐tech consulting and marketing fields, I examine the eight strategies of ethnographic representation include, (1) informal conversations, (2) designed printed materials, (3) video, (4) electronic presentations, (5) personas and scenarios, (6) experience models and diagrams, (7) opportunity matrices, (8) and experience metrics. It addresses the use of these strategies within modal degrees of symbolic seduction and productive force as shaped by the theories of Baudrillard and Taoist philosophy. I propose that the combination of the concepts of Seductive Play and Productive Force and Yin Yang provide a way out of several challenges in ethnography's engagement with business decision‐making, especially related to its role, mission, and power. I attempt to seduce ethnographers into seeing themselves as Taoist “scholar/warriors” able to maintain the human‐centered balance in any Industry context.

Item Type: Article
Divisions: Faculty of Design
Date Deposited: 26 Oct 2016 18:34
Last Modified: 04 Feb 2017 07:26
URI: http://openresearch.ocadu.ca/id/eprint/1264

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