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BRINGING THE FUTURE TO LIFE Pervasive Transmedia Scenarios and the World of Worlding

Haldenby, Trevor BRINGING THE FUTURE TO LIFE Pervasive Transmedia Scenarios and the World of Worlding. [MRP]

Item Type: MRP
Creators: Haldenby, Trevor
Abstract:

A technique is described for applying design processes associated with
transmedia storytelling to the materialization of speculative future scenarios. How
could this technique could be used to engage mass audiences in decision-making
processes and experiences simulating different possible futures? A case study is used
to demonstrate how an interdisciplinary team led by Trevor Haldenby called The
Mission Business used this technique to create a nine-month transmedia story about
the future of the biotechnology industry called ZED.TO. This pervasive transmedia scenario spread across numerous narrative channels, and engaged thousands of active participants from the general public to some acclaim. The performance of ZED.TO is explored in qualitative and quantitative terms, and the project’s form and content are contrasted against the practices of contemporary designers, futurists, and
storytellers.

Divisions: Graduate Studies > Strategic Foresight and Innovation
Date Deposited: 26 Nov 2014 22:42
Last Modified: 26 Nov 2014 22:43
URI: http://openresearch.ocadu.ca/id/eprint/115

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